Do You Need a HubSpot Marketing Agency?
Are you running a small business and considering adding HubSpot to your marketing arsenal? It can be challenging to know where to start when it comes to incorporating an inbound marketing strategy into your existing efforts. Having the right partner in place can make all the difference, and that’s why many savvy businesses choose to work with a certified HubSpot agency, such as Automize.
With our expertise, you can quickly set up and optimize campaigns for maximum success — so do you need one? In this article, we’ll break down what a specialized HubSpot agency such as Automize does and explain how we help brands reach their goals. Keep reading to find out if partnering with such a Hubspot marketing agency is right for your business or not!
To begin with, let’s answer the question – What is HubSpot?
About HubSpot: HubSpot Inc is a marketing software company based out of Cambridge, Massachusetts. The platform helps with company marketing by offering software with many features. These include sales, marketing, customer service, and HubSpot CRM. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business. Hubspot provides tools such as contact management software and content publishing platforms in order to help businesses stay organized and on top of their campaigns and content strategies.
As a HubSpot Marketing Agency, we work with HubSpot for our clients and would like to try to take some of the mystery out of it.
HubSpot marketing automation with CRM by HubSpot is a platform used by many for their customer relations management for inbound marketing. HubSpot for small businesses and HubSpot for NonProfits are both quite popular uses.
What does HubSpot do?
Basically, it is an all-in-one marketing and sales package. It will help drive traffic, gain customers, grow your business and turn leads into sales. HubSpot works by being connected to your business’s website and, through the use of its tools, it attracts and engages leads and customers.
You can utilize the platform by setting up HubSpot automation and use it to create optimized website content, and use content strategy. HubSpot helps you drive traffic to your website, and to convert traffic to leads using HubSpot lead generation. The buyer’s journey with HubSpot is exceptional when set up properly, and you can provide exceptional customer support systems. You can access the platform from anywhere with your HubSpot login, as it is cloud-based.
400+ integrations and the ability to create custom apps extend its capabilities. The HubSpot marketplace (or HubSpot app marketplace) makes it easy to install apps for your HubSpot account. Connect your data and improve your customer’s experience. This can sound a bit overwhelming, and this is where Automize, as your Hubspot marketing agency comes in – we can help you get set up and running in no time.
- Marketing Hub – This lets your business grow traffic and convert your visitors with a variety of tools. The HubSpot landing page and analytics help you better manage your marketing, automation, and more. Set up your HubSpot campaign and automate your HubSpot digital marketing. HubSpot inbound marketing campaigns can be automated and that makes it easy to use.
- Sales Hub – This sales platform feature gives you access to a variety of time-saving tools. These will help you dig into the insights of your prospects. You can also automate to save time and money.
- Service Hub – HubSpot customer service tools help connect you directly to your customers. You can set up a ticket system, and get customer feedback.
- Content Management – A useful tool is the blog topic generator. HubSpot social media management is a great tool also. Bloggers can use the HubSpot content strategy to make blogging with HubSpot easier.
- Operations Hub – HubSpot API software syncs your apps, and cleans and curates your customer’s data. Automate your processes with HubSpot integrations. And let Automize as your Hubspot marketing agency help you get set up.
Now all of these features can be a bit overwhelming to set up correctly and utilize to your advantage. Let Automize, your Hubspot marketing agency help you!
Here are just a few of the integrations available to use on HubSpot:
HubSpot Crunchbase Integration allows users to analyze data out of the Crunchbase environment and organize their workflows in one place.
Zapier HubSpot Integration – Zapier lets you connect HubSpot with thousands of the most popular apps, so you can automate your work and have more time for what matters most.
HubSpot MailChimp Integration – HubSpot and MailChimp work together seamlessly to mail your newsletters.
Reddit HubSpot Integration – HubSpot Reddit will not integrate directly, but you can utilize Zapier to connect the two.
HubSpot Shopify Integration – HubSpot and Shopify are set up to work seamlessly together. With HubSpot for eCommerce, you get solutions and strategies to grow your eCommerce store with inbound marketing and integration with Shopify.
HubSpot Quickbooks Integration – HubSpot and Quickbooks work together to create invoices directly from the deal record in HubSpot.
HubSpot WooCommerce Integration – The HubSpot for WooCommerce extension is the easiest way to integrate your WooCommerce store with HubSpot.
Stripe HubSpot Integration – With Hubspot & Stripe, you can bill your customers directly from their quote, and send all payments to your integrated Stripe account.
HubSpot Calendly Integration – You can embed your calendar from Calendly on your HubSpot website. Use the Calendly scheduling links in the HubSpot emails.
RingCentral HubSpot Integration – You can set up a two-way sync between these. Data will be shared between them in real-time.
SurveyMonkey HubSpot Integration – There are a few exceptions, but these two will work together as long as these exceptions are met.
HubSpot WordPress Integration – HubSpot is built natively into WordPress and is easy to use. Capture, organize, and engage your web visitors.
HubSpot Gmail Integration – HubSpot email integration with Gmail can be set up so that you can log emails sent from Gmail in HubSpot CRM with one click. You can also track email opens and clicks in real-time.
Other popular features are the drag-and-drop editor and the SEO recommendations. Also, the HubSpot website grader (aka HubSpot marketing grader), and the website themes are included.
Setting up these integrations can be tricky. If you are having issues, give us at Automize a call. We specialize in integration solutions and automation as a HubSpot marketing agency.
HubSpot free is a free version that gives you basic services. It includes what you need to organize, track and nurture your relationships with leads and customers. And it is 100% free.
However, if you want to utilize premium features, you must purchase a subscription. HubSpot costs are located on the HubSpot pricing page here. HubSpot marketing pricing depends on the volume of contacts you need.
The HubSpot website offers great resources such as HubSpot training, the HubSpot live chat, and HubSpot free courses. They also offer a HubSpot Academy for free online training. If you don’t have time for all of this, just give Automize, your Hubspot marketing agency a call. We can do it for you.
Alternatives to HubSpot from our Hubspot Marketing Agency
When trying to find an alternative to HubSpot, take a look at these:
HubSpot vs SalesForce – Hubspot & SalesForce are both CRM platforms, but SalesForce tends to be more complex to set up and understand than most business owners care to deal with. SalesForce tends to charge for additional features, making it more expensive. But like with any platform you look at, you need to determine what you need as far as function. Then pick the one best suited. SalesForce could be a better choice for certain companies. But HubSpot will probably be a better choice for most small to medium-sized businesses.
ActiveCampaign vs HubSpot – Hubspot and ActiveCampaign are both CRM platforms. We like them both. Each has its pros and cons. We use each of them for our clients. Truly, it depends upon your needs which is the better fit.
Your HubSpot Marketing Agency
Don’t have the time or staff to manage your own HubSpot services? HubSpot offers users a robust set of marketing tools, but using them to their fullest potential requires expertise that many in-house marketers don’t have. That’s where we come in. Our team of certified HubSpot experts knows how to get the most out of the platform and can help you turn your website into a lead-generating machine. If you’re not sure whether you need our help or not, give us a call. Or, if you know you need assistance from a HubSpot agency partner, contact Automize today, and let’s discuss your needs.
HubSpot marketing service is a specialty of Automize. As a HubSpot marketing agency, we can perform HubSpot services for your business on your HubSpot platform.