5 Myths on Marketing and Process Automation

5 Myths on Marketing and Process Automation

Here are a few myths on Marketing and Process Automation you should know are just that – myths!

You can set it up and walk away – our first myth.Process Automation

This is one of the things you read online that just confuses you –  that you just set it up and walk away.  And that automated marketing abuses your customer’s list and leaves potential customers uninterested or responded to.  However, the truth is that marketing automation is not a set and forget it type of marketing.  Automated marketing takes time and effort to set up and make sure it is properly working.  It also doesn’t do all of the work for you – it is to supplement your sales strategy.  Your automation also needs to be adjusted regularly to make sure you are getting optimal results. It really helps you, but it needs your help also to make it profitable.

process automationYour company looks robotic if you use marketing and process automation – our second myth

Some think that marketing and process automation is not a personal approach and it is too robotic. This is not true if your operation is set up correctly. This is why it is so important to invest time and money in setting everything up to run properly and know what you are doing.  Your marketing needs to sound like it is from you, not a computer.  Direct your emails to their name, not a generic greeting.  Make sure your landing page is set up to fulfill their needs as well as yours, otherwise you will lose their interest and a potential lead.

They have many options, and if you don’t get them as a customer, someone else will.  So, give it your best shot.  Your potential customers want to be more than just another spam email recipient. Your plan needs to be balanced with automation that fulfills their needs positively and productively.  It is a good way to supplement your overall plan, it doesn’t necessarily replace all of your marketing.   Automation will allow you to streamline your operations and produce better quality leads, not just more numbers.

It is SPAM – our third mythprocess automation

Marketing automation is not SPAM. Yes, the spammer’s out there do use this type of automation, but it is done so poorly and is junk, it is obviously SPAM.  Spam is when it is not relevant to the customer, and they did not request it.  This is not what your operation will be producing.  You can personalize your information by who they are, and what they were requesting from you in the first place.

You engage with them, not just shoot them meaningless emails. These are qualified leads, they are looking to buy what you are selling, as the most interested and likely to buy make it down your sales funnel.

process automationMarketing and Process Automation is only used for sending Emails – our 4th myth

There is more to marketing automation than just email.  As stated above it encompasses your complete marketing plan. Website, blogs, social media, emails, landing pages, downloads, lead generation. Of course, email automation is the most common use, but don’t overlook the others.

All of these are incorporated in a successful marketing automation plan. And using automation makes the processes tie into each other, flow quickly and smoothly, and as a result, saves you are your team time and money.

It doesn’t take much effort to use marketing and process automation – our fifth myth

You may think that it doesn’t take any effort to use marketing and process automation, that it is an easy way of not having to work hard on your email campaigns, but there is still work to marketing and process automation. If you want a quality product, you need to work at it. It will be worth it in the end when you see the results.

Yes, you can set it and gain a lot of time once it is set up, but you don’t want to forget it.  Marketing and process automation is a portion of your much larger strategy.  You always need to keep an eye on it to make sure it is optimized.  You also need to make sure it operates smoothly with your other operations.

 

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