Marketing Automation for Small Business – What You Need to Know

What Business Owners Need to Know About Marketing Automation for Small Business

Automation is impacting the business world as more and more companies are moving towards saving time, money and delivering better customer service.  Marketing automation for small businesses is so important in today’s business climate.  Even small businesses are finding the money in their budgets for technology investments.  These promise to make their teams more productive and the business more profitable. The return on these investments that business leaders expect to see from digital adoption includes saving time and money by automating tasks and reducing the need for human involvement.

But when it comes to marketing automation for small businesses there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every small business owner needs to be aware of.

Does AI really work for marketing automation for small business

There is a lot of misunderstanding around using AI in the marketing field. Some worry that using machine learning implies that your brand will eventually lose its human touch that is so essential for the personal service you want to give your customers. You may also think it is too expensive or even unnecessary, particularly for smaller businesses.

AI is helping make automation smarter and more strategic.  By using technology to predict the right timing for your messaging, it will receive the highest visibility on every digital channel conceivable.
You can use AI to automate repetitive processes and tasks that currently require you or your staff to process.

Marketing Automation makes it easy to send personalized and timely communication with little effort

process automationReaching your customers with a perfectly timed marketing email or targeted ad can mean the difference between a conversion and a lost sale. A personalized note can be extremely influential and make a difference to your customer’s purchasing decisions.  Studies have shown that customers are over four times more likely to purchase a product that comes from a personalized recommendation.

Marketing automation for small businesses helps you bring your brand or service to customers.  Doing so with the right place, right time marketing content that is personalized to the customer.  Don’t send those generic marketing emails that are so clearly “junk email” to everyone on the database.

You can set up your automation system to push specific messages based on action triggers, such as abandoned carts, account creation, and so on.  In fact, triggered emails have 2x open rates and 3x click-through rates compared to routine emails, which greatly increase the chances of conversion.  Just think of the connection you can have with these customers, and the opportunity to use the second chance to convert the sale.

Setting up an automated flow is the best way to create strong marketing that will reach your customers appropriately, based on their actions.  This is particularly effective in re-engaging customers who haven’t interacted with your emails in a while, or those who simply haven’t thought about buying from you again. This is a great way to automatically remind them about you.

You can use these systems to remind customers of abandoned shopping carts also.

Small business automation

Remember, automation doesn’t make you lazy—it makes you smart.
Automation can certainly save you and your team a lot of time on repetitive tasks.  But, it doesn’t necessarily mean that everyone will have less to do.  It also doesn’t mean you should cut your marketing costs or staff.  Nor focus less on innovation, or not be bothered about the need for creating new content consistently. It is so important to analyze your marketing consistently, tweaking it as you go for better results.

An automated marketing system is not just a way to save yourself a few hours a week that are typically spent typing up emails or social media posts.  Using marketing automation in small businesses gives you tools to analyze the results you are getting.  And allows your team to be more strategic and make data-driven decisions that can increase your sales.

For example, many small businesses use scheduling tools for social media marketing.  You still need to create good information for these posts for them to be noticed.

Marketing automation is creating new roles

Small businesses have been slow in adapting to using automation in their businesses.  They hesitate on the cost and time to set it up. Even just figuring out what you need can be overwhelming.  That is where we come in.  We can walk you through your options, find the best fit for your business.  And help you get it set up.

Automate your way to success

Small businesses that are able to embrace that marketing automation is the future.  They integrate it effectively in their business and will be able to stay competitive in any industry.   Technology like AI keeps evolving at a breakneck pace. Which makes it is incredibly important that small business owners stay on top of these trends and systems.  They need to understand how automation can be central to the success of their marketing efforts.  We can help you with that. We can help you to implement cost-effective and result-oriented automated processes.

 

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