5 Myths on Marketing and Process Automation

5 Myths on Marketing and Process Automation

For small business owners, marketing and process automation can be a great way to maximize efficiency and reach their target audience more quickly. However, with the advancement of technology come some common misconceptions about how marketing should be handled and when process automation is beneficial.

In this article, we’ll explore five myths about utilizing digital marketing tactics and implementing automated processes that countless small businesses get caught up on. By understanding the truths behind these stories, you’ll gain valuable insight into modernizing your operations in order to better reach customers while freeing up time for other pressing matters.

Here are a few myths on Marketing and Process Automation you should know are just that – myths!

1.  You can set it up and walk away

This is one of the things you read online that just confuses you –  that you just set it up and walk away.  And that automated marketing abuses your customer’s list and leaves potential customers uninterested or responded to.  However, the truth is that marketing automation is not a set and forget it type of marketing.

Automated marketing is not a silver bullet, but can be an effective tool when used in conjunction with your sales strategy. In order to get the greatest benefit from this technology you must commit effort and resources to setting it up correctly; then monitor regularly to ensure maximum performance. When both automation and human input are leveraged together, potential profits skyrocket!

2.  Your company looks robotic if you use marketing and process automation 

Some think that marketing and process automation is not a personal approach and it is too robotic. This is not true if your operation is set up correctly. This is why it is so important to invest time and money in setting everything up to run properly and know what you are doing.  Your marketing needs to sound like it is from you, not a computer.  Direct your emails to their name, not a generic greeting.  Make sure your landing page is set up to fulfill their needs as well as yours, otherwise you will lose their interest and a potential lead.

They have many options, and if you don’t get them as a customer, someone else will.  So, give it your best shot.  Your potential customers want to be more than just another spam email recipient. Your plan needs to be balanced with automation that fulfills their needs positively and productively.  It is a good way to supplement your overall plan, it doesn’t necessarily replace all of your marketing.   Automation will allow you to streamline your operations and produce better quality leads, not just more numbers.

3.  It is SPAM

Marketing automation is not SPAM. Yes, the spammer’s out there do use this type of automation, but it is done so poorly and is junk, it is obviously SPAM.  Spam is when it is not relevant to the customer, and they did not request it.  This is not what your operation will be producing.  You can personalize your information by who they are, and what they were requesting from you in the first place.

Making meaningful connections with potential customers is essential to growing your business. Take the time to engage dedicated leads who are already interested in what you have to offer, and they could make their way through your sales funnel toward a successful purchase.

You engage with them, not just shoot them meaningless emails. These are qualified leads, they are looking to buy what you are selling, as the most interested and likely to buy make it down your sales funnel.  Make sure to build meaningful relationships so that you can offer them exactly what they need – and ensure their journey through your process goes as smoothly as possible!

4.  Marketing and Process Automation is only used for sending Emails 

There is more to marketing automation than just email.  As stated above it encompasses your complete marketing plan. Website, blogs, social media, emails, landing pages, downloads, and lead generation. Of course, email automation is the most common use, but don’t overlook the others.

All of these are incorporated into a successful marketing automation plan. And using automation makes the processes tie into each other, flow quickly and smoothly, and as a result, saves you are your team time and money.

You may think that it doesn’t take any effort to use marketing and process automation, that it is an easy way of not having to work hard on your email campaigns, but there is still work to marketing and process automation. If you want a quality product, you need to work at it. It will be worth it in the end when you see the results.

Yes, you can set it and gain a lot of time once it is set up, but you don’t want to forget it.  Marketing and process automation is a portion of your much larger strategy.  You always need to keep an eye on it to make sure it is optimized.  You also need to make sure it operates smoothly with your other operations.

Examples of good marketing and process automation

Successfully marketing a business or product is essential to success in today’s competitive environment. An effective way to do this is through process automation, which allows businesses to process data quickly and accurately. By taking advantage of process automation, companies can save time and money while still having access to accurate and reliable information.

For example, operations that process orders can be automated by leveraging machine learning algorithms, providing a streamlined process from placing an order to receiving it. The use of process automation also has other benefits such as improved customer service and reduced risk of errors.

Process automation allows companies to reach their customers faster with meaningful offers that can help increase engagement and overall satisfaction, turning satisfied customers into loyal patrons. In conclusion, process automation is an efficient way for businesses to maximize the effectiveness of their marketing strategies while reducing costs and increasing accuracy.

Let Automize help you with your marketing and process automation. 

As you can see, there are a lot of myths surrounding marketing and process automation. But the truth is, when used correctly, marketing and process automation can be powerful tools to help businesses close more deals and drive revenue. If you’re interested in learning more about how Automize can help your business automate its marketing and processes, give us a call today and speak with one of our experts. We’ll show you how easy it is to get started and answer any questions you may have.