Automated Webinar Follow Up Email – Convert Interest into Sales!

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Automated Webinar Follow Up Email Campaign for your Complete Webinar Follow Up System

How to Convert Interest into Sales

Did you know that webinars are one of the best ways to convert leads into customers? According to several studies, webinars generate more leads each year than many other content marketing strategy and tactics. That’s why it’s so important to have an automated webinar email and a complete webinar follow up system in place. There are lots of articles out there about email templates for your webinar follow up.  In this article, we will discuss the importance of having a follow up system in place, and we will also provide tips on how to create an effective system that will help you convert more leads into sales.  It takes both to have an effective campaign.

Why you should follow up after your webinar

The importance of having an automated webinar follow up email to client and a complete webinar follow up system set up to increase your sales

Webinars are an extremely effective way to generate leads and convert them into customers.  That’s why it’s so important to have a complete system in place, including an automated webinar email campaign. By following up with webinar leads, you can stay top of mind and increase your chances of converting them into sales.  If you are going to go through the trouble to hold webinars, then make sure the next steps are in place to make the sales!

Why use an automated webinar email sequence?

How to create an effective automated webinar follow up system

If you have a webinar coming up or have already held one, then you know that follow up is key to converting interested viewers into paying customers. An automated email campaign is the best way to make sure that all your bases are covered and that you’re providing the best possible service to your potential customers.

Here’s how to create an effective automated email campaign for your webinar follow up:

  • The first step is to determine what kind of information you want to include in your webinar follow up emails. This will vary depending on what was covered in the webinar and what goals you’re trying to achieve with your email campaign. However, there are a few key pieces of information that should be included in every webinar follow up email:
    • A link to the webinar recording: This is important for two reasons. First, it allows interested viewers who couldn’t make it to the live event to catch up on what they missed. Second, it gives you an opportunity to further showcase your expertise and build trust with potential customers.
    • A list of upcoming webinars: If you have other webinars coming up, be sure to include them in your follow up email campaign. This helps keep your brand top-of-mind and makes it easy for interested viewers to sign up for future events.
    • A call-to-action:  What do you want your recipients to do after reading your email? Make it easy for them to take action by including a clear and concise call to action. For example, you might include a link to a landing page where they can learn more about your product or service.

Once you’ve determined what information to include in your email campaign, it’s time to start writing the actual content.

Tips for converting more leads into sales with an automated webinar follow up email

Automated Lead Generation1.  Keep it short and sweet: Just like with any other email, you want to keep your webinar follow up email short and to the point. No one wants to read a long, rambling message. Get straight to the point and make sure your message is clear and concise.  Be sure you include a thank you email after the webinar.

2.  Personalize the emails: In order to build rapport with potential customers, it’s important to personalize your webinar follow up emails. Include the recipient’s name in the subject line and throughout the email body.

3.  Make it visual: People are more likely to engage with an email that includes images or videos. So, if you have a webinar recording, consider including a screenshot or thumbnail image in your follow up email.

4.  Use a strong call-to-action: What do you want your recipients to do after reading your email? Include a link to a landing page where they can learn more about your product or service.  Don’t make them search for how to do business with you!

5.  Make sure your webinar follow up script is well thought out and mapped for success.  Don’t just throw emails out there.  Plan and carefully craft your webinar email sequence for success.

By following these simple tips, you can make sure that your webinar follow up emails are as effective as possible and help you convert more leads into sales.

The benefits of having an automated email campaign system

You after using Automize to automate your webinar email campaign – you have more free time on your hands!

An automated webinar follow up email to client and totally automating your complete webinar follow up campaign can be an invaluable tool for any business. Here are just a few of the benefits of having such a system in place:

  • It helps you stay organized: By automation webinar follow up emails, you can make sure that everyone who attends your webinar receives a follow up email. This can be a great way to keep track of who’s interested in your product or service.  And using the right software can help you find out this information with a click of a button.
  • It saves you time: Automating your webinar follow up emails means that you don’t have to send them manually. This can save you a lot of time, especially if you have a large list of webinar attendees.
  • It allows you to personalize the emails: Even though the emails are automated, they don’t have to be impersonal. You can still include the recipient’s name in the subject line and throughout the email body. This will help you build rapport with potential customers.  There are a lot of different platforms out there that will accomplish this.  If you need help choosing, just give us a call.
  • It helps you close more sales: An automated webinar follow up email campaign can help you close more sales. By following up with webinar attendees and providing them with more information about your product or service, you can increase the chances that they’ll make a purchase.

How to get started with creating an automated webinar email and setting up your marketing automation

If you are looking to automate your webinar email, just give Automize a call.  We can set it up for you and make sure it runs without issue.  We also share our expertise in making sure you are converting webinars to sales with the proper system setup.  Automize is very experienced in automating these email campaigns – we are a Certified Infusionsoft Consultant and Infusionsoft Advisor.  We are also an ActiveCampaign Consultant and are ready to help you automate business processes.  We are a Zapier Expert, Ontraport Certified Consultants, and experts with Go HighLevel and Hubspot, and more.  No matter your platform, we can help you get automized!

Common mistakes made with automated webinar email and complete webinar follow up systems

automate webinar follow up email

There are a few common mistakes that people make when setting up their automated post webinar follow up email and complete webinar follow up system. Here are a few of the most common mistakes:

  • Not including a call-to-action: One of the most important things to include in your webinar follow up email campaign is a call-to-action. Without a call-to-action, recipients may not know what you want them to do next. So, be sure to include a clear and concise call to action in your email.
  • Not personalizing the emails: Another mistake that people make is not personalizing their webinar follow up emails. This can be a missed opportunity to build rapport with potential customers. Be sure to include the recipient’s name in the subject line and throughout the email body.  Everybody wants to feel important – like you are talking right to them.  Don’t send them a “Dear Sir” email!
  • Choosing the right email subject line.  Research your subject line to determine content.  Webinar follow up email subject lines often determine if they open the email or not.  You want to increase your open rate, so learn what makes them want to open that email.
  • Not sending follow up emails: One of the most common mistakes people make is not sending webinar follow up emails at all. If you don’t follow up with your webinar attendees, you’re missing out on a valuable opportunity to convert them into customers.  Make it easy to do business with you.  You want these webinar sales! Don’t make them hunt you down!

By avoiding these common mistakes, you can set up an automated webinar follow up email campaign and complete webinar follow up system that will be more effective and help you close more sales.

By following these tips, you can create an effective and efficient automated webinar sales funnel email campaign and put into place a complete webinar follow up system that is totally automated for your business.  You will see your webinar ROI increase dramatically.  It will help you convert more leads into sales. And more sales – it’s why you are in business, right? So, what are you waiting for? Get started today!

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