Marketing Automation Platforms
Is your business utilizing a marketing automation platform? If not, you could be missing out on some serious opportunities to connect with customers and grow your brand. Marketing automation platforms offer businesses a variety of tools to help them automate their marketing processes, making it easier to reach more customers and create memorable experiences. In this post, we’ll take a closer look at what marketing automation platforms can do for your business and how to choose the right one for you. Thanks for reading!
Keap (formerly Infusionsoft), Hubspot, ActiveCampaign, Marketo … and there are so many more not mentioned. Marketing Automation Platforms can be confusing trying to figure out which one to choose. And everyone has their own opinion of which one is the best. In addition to this article, and some of our other blogs on this site, we have marketing automation platform comparisons.
Best Marketing Automation Platform
If you’re looking for the best marketing automation platform, you need to consider a few things. First, what features do you need? There are a lot of different marketing automation platforms out there, and each one has its own set of features. Make sure you choose a platform that has the features you need. Second, what’s your budget? Marketing automation platforms can be expensive, so you need to make sure you choose one that’s within your budget. Finally, what’s your level of expertise? Some marketing automation platforms are very simple to use, while others are more complex. Choose a platform that’s at the right level for your needs. With these factors in mind, you should be able to find the best marketing automation platform for your business.
I think the “best” marketing automation platforms are the one you will use, the one easiest to use, and the one that best fits YOUR business and budget. ActiveCampaign Integration or Active Campaign API is one we use also. Automize is an ActiveCampaign Certified Consultant, and automation integration is our specialty.
Marketing Automation – what to look for
Look for the features you need for your business, but also think a little into the future. What else might you want to automate later with your business? Really consider your automation integration when deciding on your platform.
Some of the most common features businesses are looking for when trying to find the top Marketing Automation Platforms:
- Email marketing automation, including segmentation and batch emails, behavioral trigger emails, personalization, split testing
- Lead nurturing, including storing your lead database, running drip campaigns, having task and alert automation and even lead scoring.
- Social Media Automation with posting and scheduling and social interactions
- Analytics and Reporting with website analytics, email and campaign reporting, conversion rates, and ROI
- SEO, paid media, and digital advertising with personalized customer targeting, account-based marketing, organic and paid search, and custom landing pages and capture forms.
If you are not sure what you need, figure that out before shopping programs.
CRM and Marketing Automation and Automation Integration
CRM stands for customer relationship management. It is software that helps businesses manage their interactions and relationships with customers.
Marketing automation, on the other hand, is a platform that helps businesses automate their marketing tasks. These tasks can include things like email marketing, social media marketing, and lead generation.
While CRM software is designed to help businesses manage their customer relationships, marketing automation platforms are designed to help businesses automate their marketing tasks. As a result, marketing automation platforms are often used in conjunction with CRM software to provide a complete solution for managing customer relationships.
Do understand that some software is more focused than CRM software, while others are better at Marketing Automation.
Most marketing automation systems include a lot of email marketing tools combined with other marketing automation features like customer analytics, automated workflows, and lead scoring. Email marketing stops after the email campaign, but marketing automation software tracks a prospective customer across multiple channels and campaigns.
CRM often picks up where marketing automation leaves off, storing and analyzing the historic data on a lead’s interactions with the company to facilitate the sales process.
The best choice is to use a CRM that integrates with a marketing automation tool to manage different parts of the lead-to-advocate funnel. This way you get the best of both worlds.
ActiveCampaign Integration or Active Campaign API
Our favorite Marketing Automation Platform is ActiveCampaign. Automize is an ActiveCampaign Expert – as we are ActiveCampaign Certified Consultant. ActiveCampaign Integration is another area we specialize in. It has a good blend of both the CRM and Marketing that most businesses need. That being said, we are very familiar with a lot of the software out there, so if you need help pulling this all together for your business, just contact us for a free consultation.
If you are looking for a comprehensive marketing automation platform that can do it all, from email marketing to lead nurturing to social media campaigns and beyond, then Automize is the solution for you. We have been helping businesses just like yours increase their sales and conversions with our powerful yet easy-to-use platform for over 10 years, and we would be honored to help you too. Contact us today and see how our services can take your business to the next level. Thanks for reading!
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